Top Games Inc. is a dominant player in the gaming industry, with their flagship title “Evony: The King's Return” taking center stage. The game's net revenue in 2022 exceeded $385 million, a remarkable increase from the previous year. The game's success has been recognized with the Samsung Galaxy Store 2022 Best MMO award. Benjamin Gifford, the Vice Development Director of Evony, has revealed that the company's innovative approach to game development and marketing has been the driving force behind their success.
Benjamin Gifford, the Vice Development Director of Evony, sheds light on Top Games' unique approach to game development. Unlike other companies that strive for perfection and try to cater to everyone, Top Games focuses on excellence by using data science to eliminate personal biases and prioritize what matters most to players. Benjamin emphasizes that aspiring game developers and marketing professionals should prioritize users and focus on speed and responsibility to achieve product excellence.
“The team shouldn't limit themselves in job protection mode. Instead, they should stretch their capabilities and constantly grow without satisfaction with current success,” says Benjamin.
In addition to prioritizing users, Benjamin believes that companies should seek to solve the most important problems to make the biggest impact. He encourages companies to challenge themselves and their teams to find the biggest problems to work on and to continuously raise the bar to deliver high-quality products and services.
As for talent development, Benjamin explains that Top Games spends a lot of time hiring only the best, ensuring that new team members go through an Exploration Bootcamp to empower creative instincts and promote critical thinking. By using OKRs, the company encourages staff to stretch themselves and work on big challenges to achieve excellence.
Benjamin reveals that Top Games Inc. has big plans for the future. The company aims to make a significant impact on the gaming industry as a whole, leaving their unique fingerprint behind. In 2023, Top Games is exploring new opportunities to take their company to the next level, with CEO David Guo leading the way. David Guo's leadership has created a powerful and distinctive culture at Top Games Inc., propelling EVONY further and further.
Top Games Inc. is known for its focus on excellence, prioritization of users, and emphasis on talent development, setting them apart from the competition. Benjamin's insights offer valuable lessons for aspiring game developers and marketing professionals, emphasizing the importance of speed, responsibility, and problem-solving to achieve product excellence. With their sights set on taking Top Games to new heights in 2023, the company is poised to continue making waves in the industry, leaving a lasting impact on the gaming world.